- { DistriMedia } - Статті

Precision Marketing - International Column

DistriMedia celebrates 10 years in DM

To mark our 10th anniversary as a business and to celebrate the growth of the dm industry, DistriMedia, a direct marketing agency in the Ukraine, organised a seminar - How to get the most out of DM - at the end of May. The first dm agencies started to spring up at the beginning of the 90s but today, there are around 20 large direct marketing agencies in the Ukraine all providing various dm components including direct mail.

Around 60 delegates from several leading Ukrainian and foreign companies who use or plan to use dm in the future, were invited to the seminar. Delegates had the opportunity to listen to guest speakers: Pieter Stroop, Head of Experian's Marketing Service Department in Holland; DistriMedia founder; Taras Kopytko, General Director; Pieter van den Busken, Advisory Chairman of InterDirect, Holland and Daren Kay, Creative Director of TMW in the UK.

Pieter Stroop presented on the history of Distrimedia and its growth over the years. He also talked about the future growth of dm in Europe. Taras Kopytko presented finding from a report on Direct Marketing - universal key to client' loyalty. Pieter van den Busken highlighted good examples of how to increase dm results and decrease the costs and Daren Kay presented on how people can interact and 'live' the brand, and in turn become advocates for the brand.

During the seminar, DistriMedia presented Natalya Kryvoruchko with the prestigious award - Young DM Talent 2005. Natalya, who is a student in her third year at Kiev Advertising Institute, won the award for her knowledge of dm and her work on using direct mail in the image formation of Samsung.

DM and loyalty programs are not widely used in the Ukraine as they are in Europe, but the delegates were keen to learn more about the strategic and creative aspects of dm. For us, promotions are an excellent way to generate interest for companies as well as helping to increase sales, create loyalty to the brand and build a database of consumers' names and addresses.

At present, the majority of companies in the Ukraine prefer to attract new customers instead of establishing a good relationship with existing customers. But experts from the Direct Marketing Association in the Ukraine, forecast that this will change in the next two-to-three years. As the economy develops and competition grows, CRM will play a larger role for delivering successful campaigns.

Comment by Nathalie Chorna, Marketing Manager of DistriMedia in Kiev, Ukraine - a member of the InterDirect Network of independent direct marketing agencies, which has TMW as its UK member.
Contact: marketing@distrimedia.kiev.ua

If you require further information, please contact Lorna Webley, Kim Van Haeften, Susan Perolls at
Loudmouth PR on 01306 885000